WordPress stands out as a useful tool for businesses that want to improve their online marketing. It allows people to make websites, create blogs, and easily implement plugins to improve their online content. If you want to take advantage of WordPress to assist your online marketing, then you should look into these five plugins to help you with the process.
If you work as an online marketer, then you know the importance of email marketing. If you want to improve your WordPress website, then you need a plugin that will assist you in collecting and sending out emails. Omnisend created a plugin for WordPress to assist businesses with their omnichannel and email marketing efforts.
Omnisend for WooCommerce (WooCommerce is a flexible, open-source eCommerce solution built on WordPress) provides multiple features to help you with email marketing. For example, as shown in the image above, you can use email templates to quickly create your newsletters. However, there are more features to help you out.
- Create email automation workflows to send the right emails at the right time.
- Provide sign-up pages that automatically add new subscribers to your email newsletter.
- Use A/B testing and list segmentation to help you improve your email marketing.
This way, you can use these tools to both improve your emails and make the process easier for yourself.
Omnisend for WooCommerce provides all of the tools that you need to simplify email marketing and improve your results. This way, you can gain more email subscribers and turn them into customers. This makes Omnisend for WooCommerce a necessity for businesses that want to use email marketing.
2. Yoast SEO
Search engine optimization (SEO) plays a large role in online marketing. SEO involves improving your placement on search engines so that you can get more traffic through websites like Google. Yoast SEO can help you improve your website’s SEO so that you can increase your traffic.
Yoast SEO offers a free version and a premium version that costs a one time fee of $89 for a single site and a year of customer support. This matters because the premium version provides extra tools that can help you boost your SEO.
- Optimizes multiple keywords on your website.
- Informs you when you haven’t updated a page in six months.
- Includes data to help you make adjustments based on search engine algorithm changes.
When it comes to online marketing, you should always strive to increase your website traffic. By using Yoast SEO, you can see what you need to change about your website to improve its position in search engines. This will help you to gain more visitors so that you have more opportunities to turn people into customers.
3. Just Writing
It’s easy to get distracted when you try to write content. As you begin writing a new post or updating product descriptions on WordPress, you might become distracted by another issue on your website. Just Writing helps people to remain focused on their blog posts by using its Distraction Free Writing (DFW) mode.
On top of providing you title and text boxes to create content, you can use multiple commands to make the writing process simpler.
As you can see here, you can use many commands to make the text on your website display exactly how you want it to. The plugin also offers other features, such as keeping the toolbar always visible and using a “Preview” button, to make everything convenient for you.
It’s easy to get distracted by other parts of your WordPress website when you try and create a blog post or write content. With Just Writing, you can use the DFW mode to get away from distractions and focus on updating and posting content. As you focus, not only will you type quicker, but you will also create higher quality content that will draw in visitors.
There’s an aspect of web design that can pose more issues than people expect: images. While images can add to your website and make it look nice, they can also cause slowdown. If your website takes too long to load, then people won’t want to use it. The CheetahO plugin helps people out by allowing you to make adjustments to these images.
CheetahO provides various features so that you can make necessary changes to your images to make them fit on your site while improving the loading speed.
- Supports JPEG, PNG, and GIF files.
- Resize and scale your images to make them the perfect size for your website.
- Compress images so that they take less time to load.
CheetahO indirectly impacts your SEO as well. Since search engines consider website loading speeds when ranking them, compressed images will help with your SEO. Since it can improve load times and make it easy to adjust your images, this makes CheetahO a must-have plugin for marketers.
While you can draw in visitors to your website, that won’t help you much if you can’t get them to stay. Because of this, marketers can use plugins like Yet Another Related Post Plugin (YARPP) to get visitors to stay on the website and visit your other pages. It does this by suggesting posts that relate to the one currently being viewed by a visitor.
This image gives you an example of what YARPP would look like on your website. It suggests related blog posts and pages to your viewers. YARPP also provides other tools to make things easier for you. This includes adding thumbnails for the visitor to see, templates to make adjustments to the display, and using an algorithm to determine which posts to show.
When people visit your website, you want them to stay on for as long as possible. Doing so increases the odds of them returning and making a purchase. By using YARPP, you can increase visitor retention, so make sure to get this plugin for your WordPress website.
If your business wants to take advantage of WordPress, then it needs to use the best plugins for online marketing. These five plugins each provide tools that will make marketing easier for your business. There are other WordPress plugins that you can consider alongside these, so look into your different options to improve your online marketing.