What is UX research?
Consider your consumers as one of the first stages in creating a new product or enhancing the user experience of the existing one by applying the modern web design trends. Who are these individuals? Where did they come from? What are they seeking? Why are they seeking it? How can your product assist them in achieving their goals?
It is your responsibility as a user experience researcher to provide answers to these queries. Rather than making an educated estimate based on your subjective experience, you’ll develop a UX design research that enables you to answer these questions using facts. In a sense, you become an advocate for your consumers, providing them with a voice during the product development.
The term “user experience research” refers to the initial phase in which we must delve deeply into the issue before developing a solution. This involves conducting user interviews and conducting research on the client’s business and sector. User experience research extends to user testing like experimenting parallax templates. Truly intelligent design teams recognize that research does not cease when the project is complete — and may even continue after that.
Thus, how then can we apply the concept of user UX design research to a complete project, from beginning to end? The solution is both straightforward and perplexing. It’s simple because it entails maintaining the same mentality and strategy all through the procedure. We must scientifically do study, relying on verifiable facts and data to guide our judgments.
However, why is this also challenging? Because each member of the team will have preconceived notions about the project and their ideas and desires. It’s tough to remain impartial throughout — you’re bound to stumble into something the crew feels passionately about. These are the hardest times in UX design research.
UX Research Types
Additionally, we may categorize UX research methodologies into the following groups.
1. Quantitative Research
It is define as any investigation that can be quantified mathematically. It provides information such as “how many users clicked here” or “what % of users can locate the call to action.” It’s beneficial for deciphering statistical probabilities and what’s happening on a website or in an app.
2. Qualitative Research
It is also refer to as “soft” research. It provides answers to queries such as “why did visitors miss the call to action?” and “what else did they notice on the page?” Research is frequently conduct through interviews or discussions. Qualitative research enables us to comprehend why individuals behave the way they do.
While some researchers specialize in certain sorts of interviews or exams, the majority can utilize a range of approaches. All user researchers gather critical data to create in an educated, contextual, and user-centered manner.
3. Attitudinal Research
It elicit qualitative information about an individual’s thoughts, feelings, demands, attitudes, and motivations. Attitudinal techniques are mostly use to categorize attitudes or to collect self-reported data that can be used to track or find critical issues to solve. Typically, the goal of attitudinal research is to comprehend or quantify people’s expressed views.
You may anticipate significant insights inside the form of quotations and stories as a result of these approaches.
A one-on-one interview with a potential consumer about your proposed product is an example of the attitudinal research approach. Several examples of interview questions include the following:
- What are your thoughts on this product or service?
- In what ways do you envision yourself utilizing this product or service?
- What price range are you prepared to spend for this product or service?
4. Behavioral Research
Behavioral research methods are designed to quantify what consumers do, providing quantitative information about how users engage with the product or service in issue. Given the nature of these behavioral research methods, insights tend to focus on patterns found via the study of vast numbers of users instead of attitudinal approaches, which are restricted by time, sample size, and available resources.
A behavioral research example would be observing a participant engage with your product via open or closed scenario activities and learning from their behavior; it’s not uncommon for a participant to react differently than they would in an interview.
UX Research Steps
If you’re new to user experience research, here’s a step-by-step guide to the considerations you should make before starting your UX testing program.
- Objectives: What information do you require about your consumers and their needs?
- Hypothesis: What do you believe you know about your users already?
- Methods: Which UX research methodologies should you employ based on your timeline, project kind, and the size of your research team?
- Process: Begin gathering data on your users, preferences, and requirements using the UX research method(s) you’ve chosen.
- Synthesis: Analyze data you gathered to identify knowledge gaps, test your hypothesis, and develop a strategy for improving your product in response to user input.
UX Research Methods
As a UX designer, one element of your work will be determining the proper research approach for each question. The UX research toolbox includes a range of ways for eliciting data from your users.
1. Card Sorting
Participants classify study subjects that make perfect sense to all of them and assign them labels. With this knowledge, designers may develop more intuitive and user-friendly apps and websites like css flexbox ideas.
Focus groups, on the other hand, are essentially group interviews. Rather than chatting with a single person, you may speak with fifteen or twenty, or whatever many individuals have tested your service or product on any given day. One advantage of focus group meetings over interviews is that you receive a larger amount of data from working with, which helps prevent certain biases and produces less speculative data than a one-on-one interview.
A prototype is an early version of a design. To return to the website example, you might develop a mock-up and then get feedback from people on what they think. However, they want the design, what may be improved, and so forth. It is far less expensive to change a design before the product or service is being created, produced or developed than to correct it afterward, which is why prototyping is an important stage in just about any design process.
3. Parallel Design
One good method for creating the right design is having several different designers create designs for the same service or product independently. This enables you to identify what they all accomplished in common and combine the greatest parts of each design into a single outstanding design. Parallel design is a great technique for developing a conceptual design, prototype, and mock-up.
4. Surveys and Questionnaires
You may create a questionnaire or survey to collect qualitative and quantitative data. By repeating the same questions and performing several surveys, you may follow a product’s development and lifespan improvement.
5. A/B Testing
This compares two product versions to determine which one the target audience likes. This may be accomplished with a live product by displaying two distinct copies of the same webpage to distinct visitors or sending two versions of the same email to different recipient lists.
6. User Testing
It is perhaps the most often used form of user experience research. Each product undergoes it, having design teams acutely aware of its significance. The reality is that user testing is the only way to ensure that the design is tailored to the users’ needs, making it the single most essential method of UX research.
The distinction between UX research and user testing is sometimes ambiguous, with testing methodologies serving as UX research methods. Finally, your testing will result in a well-defined concept of user behavior – both quantitative and qualitative. The wonderful thing with user testing is that it is so widely applicable, with so many tools accessible, that it can be used on any project, regardless of budget size.
7. Contextual Interviews
If a researcher is unsatisfied with the results of an interview, they may perform a contextual inquiry/interview. This is where observation comes into effect, as researchers observe users’ interactions with goods, equipment, and interfaces in their surroundings. This enables researchers better to understand consumer concerns, preferences, and desires while using the product.
8. User Personas
These are industry standards in the field of user experience design. A user persona is an excellent method to distill the data you’ve acquired about consumers and convert it into something more easily processed. A user persona is a fictional representation of a typical product user. It often includes information about the user’s goals plus details regarding their (imaginary) lives.
The user persona is critical because it simplifies and clarifies the findings of initial UX research. One of the primary benefits of user personas would be that they assist designers in seeing things through the user’s eyes. The same is true for user stories – it’s all about utilizing every tool available to you to get as much context as possible.
9. Use Cases
However, use cases provide a comparable but distinct advantage. The use cases provide context, not in the same way that user personas do. The context is not simply about who the user is or what they desire; it delves into the specifics of the user’s engagement with the product. These typically comprise a specified job and all the steps necessary for the user to execute it. In this way, use cases aid in the refinement of the experience and the avoidance of blind spots during general testing.
UX Research Benefits
UX research is essential since it ensures that you do not waste time, money, or effort creating the incorrect product or service. It helps every aspect of your organization and demonstrates significant benefits for your product, consumers, and bottom line.
1. Product Benefits
By soliciting direct input from users on a proposed product, you may learn how and when customers like to use it, what pain issues the product would address, and how to enhance its design.
2. User Benefits
User experience research is unbiased input from the most important source possible: your consumers. Because investors do not influence this research, company executives, or external forces, it is the most effective method of obtaining actionable product feedback.
3. Business Benefits
Knowing your consumer’s value enables you to spend less time and money resolving design flaws, accelerating the product development process, and improving customer happiness.
Every outstanding user experience begins with user research. As the name implies, UX design research is subjective—it refers to the experience that a user has when interacting with a product. As a result, it is critical to understand the needs and objectives of potential consumers, the context, and their specific activities associated with each product. By selecting suitable UX design research and carefully executing them, designers may influence the design of a product and create solutions that are more successful at serving both customers and companies.